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Whiteblock Events · Event and communication

Mentes Inversoras

Mentes Inversoras Visit the site ↗

Ten speakers with audiences of their own, one brand.

Mentes Inversoras is a financial education event that brings together ten independent speakers: advisers, tax specialists, property investors, people who talk about gold, about auctions or about companies in the United States. Each one arrives with their own audience, and that is precisely the idea: that they sound like a group rather than ten talks in a row. The first edition was held at Can Ventosa in Ibiza on 1 and 2 March 2025. The second moved to a cinema screen at Kinépolis Valencia on 25 and 26 October, with two days that started at half past eight in the morning. Whiteblock Events produced the event and built its ecosystem around it: the website with ticket sales and sponsorship, the promotional video and the Instagram account.

The brief

Mentes Inversoras came off the back of a first edition in Ibiza, held on 1 and 2 March 2025 at Can Ventosa. For the second date, in Valencia, the client needed a venue, a programme and everything that surrounds them. It needed a website that explained the event, presented the speakers and sold the tickets. Also a promotional video and management of the event's Instagram account. Whiteblock Events took on the production and we coordinated the remaining pieces from the same team. The date was fixed: 25 and 26 October at Kinépolis Valencia.

The website

We designed the website on a near-black background with the orange of the arrow in the logo. The typeface is Archivo, a grotesque that holds up well in large headlines. The home page opens with a sphere fading from violet to orange and the line "The future starts now". Below come the date, the buy button and the countdown. Then the "All tickets 2x1" strip, the video teaser and a carousel of speakers photographed on a light background. After that, the downloadable programme, the timetable, the photo of the Kinépolis auditorium and "How to get there" by plane, train and car. On mobile, a "Buy ticket" button stays fixed at the bottom.

Tickets and sponsorships

Ticket sales live inside the website itself, on WordPress with WooCommerce and Event Tickets. There are three ticket types for the two days: General, Premium and VIP. Each card details what it includes and shows how many places are left. The VIP is shown as sold out: the card says so and the button stops selling. The sponsorship page follows the same logic with three tiers: Silver, Gold and Black. They scale from logo presence up to the round table and the photocall, always with tickets included. A form collects name, company, email, phone and the tier of interest.

Video, social media and the event

The teaser on the home page speaks the same language as the site: dark background, orange and violet spheres and speakers facing the camera. It loops silently, with its own pause and audio buttons, and has a vertical version for mobile. The promotional video is published on the Mentes Inversoras YouTube channel. We run the Instagram account @mentesinversoras.es, linked from the site alongside the event's LinkedIn profile. Whiteblock Events produced the two days in a cinema auditorium at Kinépolis Valencia. On Saturday the programme ran from 8:30 to 21:00 and on Sunday it closed at 15:00. Website, video, social media and production all came from the same team.

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Worth a closer look

Home page with sphere and countdown
Home page with sphere and countdownBlack background, a sphere fading from violet to orange and a headline in Archivo. Date, orange button and countdown hang from the same central axis; the 2x1 strip closes the screen.
The video on the home page
The video on the home pageA frame from the site with the promotional video playing: a speaker facing the camera between a violet sphere and an orange one, with the custom controls in orange.
Speakers carousel
Speakers carouselThe introductory text is in orange on black. The portraits, arms folded on a light background, break up the black and give the section room to breathe.
Timetable and the Kinépolis auditorium
Timetable and the Kinépolis auditoriumThe two days with their times in large type, the "How to get there" dropdown and the photo of the cinema auditorium with blue light and beige seats.
Previous editions and the ticket strip
Previous editions and the ticket stripThe Ibiza entry between thin rules, the "Buy your ticket" strip in large type and "The event" card with a gradient from blue-green to orange.
A talk on stage
A talk on stageA frame from the event video: a speaker on stage, projection screen behind and a branded roll-up banner to one side. Theatre lighting, no set.
The audience
The audienceThe audience with arms raised at the end of a talk. It is the image that closes the case study: the event exists beyond the website.

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